Japanese online mall operators are entering the rapidly growing Chinese market.
Yahoo Japan formed a tie-up with Taobao, the largest Chinese internet retailer, and launched business operations earlier this month.
Cosmetics, electric appliances, and clothing in Yahoo's mall are now available for sale to Chinese customers.
The two companies have set up a Chinese language website to showcase their products. They accept payment in Chinese currency and provide a customs clearance service.
Major Japanese online mall operator Rakuten will set up a joint venture with China's top search engine Baidu, and begin operating an Internet mall in China this summer.
Annual sales in China's online shopping market have almost doubled in the last year and are expected to top 110 billion dollars in 2 years' time.
More Japanese firms are aiming to move into the Chinese online market.
However, many are worried about piracy and protection of intellectual property rights, as illegal copies of Japanese products are widely circulated in China.
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